The complete Clean Coaching Programme – Overview

Most coaches see their role as mainly non-directive, helping to uncover their coachee’s own wisdom rather than directing them towards a prescriptive answer. However, coaches may unwittingly and unconsciously constrain what their coachees talk and think about, getting in the way of unique, self-generated solutions. Clean Coaching provides a different, simple yet highly effective approach to one-to-one facilitation. It is a style, strategy and set of techniques that help coachees gain insight and make changes through discovering more about their own ‘insider’ perspective: of themselves and the world around them. Through the use of specifically-phrased, structured coaching questions, the coach’s own biased perspectives are stripped from their language, ensuring the coachee’s unique personal experience is honoured.

This programme was originally developed in 2005, by the late, great counselling psychologist David Grove, who created ‘Clean Language’ as a method for avoiding facilitator bias and working with client-generated metaphors. Clean Coaching, which incorporates ‘Emergent Knowledge’ was Grove’s project later in his life, working in conjunction with performance coach and author Carol Wilson. They worked extensively together to prepare a stand-alone training course that would give coaches some key skills and techniques using Clean principles and Emergent Knowledge.

The result was a powerful, easy to learn process for non-clinical coaches to use safely with their clients, getting to the heart of matter quickly and enabling transformational change without struggle.

The complete programme consists of four independent learning Modules, two at foundation level (eight week’s duration) and two advanced (sixteen weeks duration). Each can be completed separately at a time convenient for you, and will progressively develop your skills, understanding and commitment to a Clean approach to coaching.

For those wanting a taster of our training we have a short self-study option: Clean Coaching Basics – which consists entirely of pre-recorded classes and can be competed at your convenience. 

How will your learning be structured?

For Modules One and Two, your learning takes place over an eight week period, with a choice between attending live classes (8 calls in total) or a supported self study option (4 pre-recorded classes with mentor support).

For Modules Three and Four, each consists of 16 live calls (8 classes and 8 reflection calls) held over a sixteen week period..

Each class duration is 1.5 hours and provides an interactive learning experience within a small group. Classes and group reflection calls provide an opportunity to share feedback, ask questions, listen to demonstrations and receive tuition.

Although best to attend the live classes in person, all classes are recorded so if you are unable to attend you have access to all class recordings, both in video and audio format.  

A core aspect of the learning is the encouragement collaborative learning. You will be given ample opportunity to work together with classmates. You will be paired for practice with a different classmate after every class, and encouraged to record those sessions for review. Full instructions / options on how to record your sessions will be given. The practice sessions are complemented by a set of short, homework assignments.

You are encouraged to support each other and provide Clean feedback to your practice partners to help them develop further. Apart from the stand alone ‘basics’ course, all modules include review and written feedback on a minimum of one of your practice sessions.  

As well as group classes and paired practice, you will also have individual study material to help support your learning, including short assignments, recorded demonstrations and reading materials plus a wealth of additional, optional learning resources.

The learning is geared to help you develop greater self-awareness by encouraging you to reflect on your own learning after each class and practice session. One way we do this is to encourage you to listen to your own recorded practice and notice what you did well and what you would do differently next time. In addition, each class begins with every student sharing their reflections on what they have learnt over the time since the previous class and how they are putting their learning into practice.

Your team of tutors, led by Angela Dunbar, are available online when required, and you can raise written questions or comments at any time and receive personal feedback.

Learner Inclusivity and Accessibility

We support the needs of diverse people and groups, and can accommodate a range of different special requests and challenges. We invite you to let us know of any special requirements you have when you book your training with us and we will consider how best we can adapt our standard programme to suit. This could mean, for example:

  • Supporting you in the use of the technology, eg joining online classes, connecting with practice partners, use of any online learning platform, recording practice sessions etc
  • Providing training materials in advance to be reproduced in Braille
  • Offering alternative exercises and practice arrangements that suit your needs

Class Delivery

We aim to offer our modules with flexible ways for you to join the classes depending on your location, circumstances and requirements. The connectivity options are designed to aid learners with diverse needs and differing technical abilities.

Our live classes are currently delivered through “Zoom” and can be accessed via a computer browser, any tablet or smart phone. There is also a landline telephone option available to access the class for audio-only connection. Further options are available to see the visuals through a different medium, including advanced access for those not online at the time of the class.

Internet Access

With a computer that has reliable broadband connection and a working headset, you can participate the classes from anywhere in the world incurring no additional telephone fees. Computer access will enable you to immerse yourself in the classes more completely through the accompanying visual aids and webcam access.

If you are a beginner to this kind of technology we can provide step-by-step instructions to help you get connected, check your audio settings and explain how to use the various facilities this provides, all at no extra cost.

Telephone Access

We can also provide you with a standard landline telephone number which will connect you to the same class, for the audio element only. This offers a useful back-up or alternative depending on your circumstances. Normal call charges will apply and country specific numbers can be provided for many locations, eg UK, USA, Australia and most of Europe.

If you choose this option, you can still connect by computer to see the visual element or the visual component can be sent to you before the class.

Listen remotely afterwards

Class recordings are made available as both audio only MP3s (to listen like a podcast) and full video versions (to immerse yourself more completely through visual and sound). This means you can re-listen to the content whenever you want at a time to suit you. It also means that if you cannot attend a live class, you may still participate by watching / listening to the class at a convenient time to suit you. You may then raise any written questions / reflections with the tutor team.

In-house delivery

We can arrange to deliver all or part of this programme as an in-person event, if you have a team of people requiring the same learning. Please contact us to discuss costs, logistics and timings.

Tutor team 

Angela Dunbar became lead trainer for the programme in 2007 having previously studied Clean Language for around seven years prior to this, learning and assisting on many Clean-based training courses. She was fortunate enough to work closely with David Grove as both client and co-facilitator, before his untimely death in 2008.

Helle Browne works with the Clean Coaching Centre as overall training co-ordinator and group call facilitator.

We also involve a select group of Clean Genies and Clean Mentors. These are experienced Clean facilitators who have successfully completed our programme (and many have trained extensively with other Clean experts too).

Clean Genies – are the invisible support team who assist on live calls, offer feedback on your practice sessions and help facilitate group reflection calls and breakout sessions. These are volunteers who are supplementing their learning by revisiting the Clean Coaching programme at an assistant level. 

Clean Mentors – are a trusted team of highly experienced Clean Coaches who can support you in one-to-one sessions as well as facilitate classes from time to time.

Supporting Improved Leadership Practice

Completion of all modules counts towards our ‘IOL approved’ Clean Coaching Accreditation Scheme – click here for more information.

This programme is ‘IOL approved’ which means it carries the endorsement of the Institute of Leadership. a professional body which upholds the professionalism of coaching, recognising it as a core aspect of leadership.  Our four-module programme supports improved leadership practice in multiple ways.

  • Firstly, for the learner coach, it provides a powerful way of communicating that enables them to truly listen and understand another’s viewpoint, developing aspects of their personal leadership style as well as communication tools for leadership. This supports collaboration and authenticity
  • The programme encourages self awareness, an important aspect of authenticity, by including regular self-reflection exercises, including recording your coaching sessions and reviewing your own strengths and areas for improvement 
  • For the coachee who benefits from Clean Coaching, they can develop their self-leadership and leadership of others through receiving effective non-directive and client-focused coaching. This supports achievement and ownership 
  • Clean Coaching taps into the coachee’s imagination and harnesses their inner wisdom, encouraging creativity – an important aspect of vision and a vital quality for leaders in the 21st Century  
  • For the organisations who use accredited trained Clean Coaches, they are encouraging a culture that values listening, asking not telling, and exploring the meaning beneath messages. This is a culture that supports leaders who can inspire others to follow.

Throughout the programme, the training materials and models we use are current, relevant and reflect the Institute of Leadership & Management’s core values:

              Authenticity            Vision             Achievement       Ownership              Collaboration.

To find out more about the Clean Coaching Programme, click here for our full brochure and here for a booking form.

And please email us direct with any specific questions or requests.


Module One

  • £320.00 for sole traders / private individuals OR
  • £640.00 corporate rate

Module Two

  • £320.00 for sole traders / private individuals OR
  • £640.00 corporate rate

Module Three

  • £640.00 for sole traders / private individuals OR
  • £1,280.00 corporate rate

Module Four

  • £640.00 for sole traders / private individuals OR
  • £1,280.00 corporate rate

IOL Approved Accreditation

  • £70.00 to register with the Institute of Leadership 
  • £190.00 balance to process your accreditation application

Contact us now for a booking form and full pricing / discount schedule